Your Company is More Than Just Products
At Ace ImageWear, while it’s true that we offer a variety of uniforms and facility products – it’s also true that we are much more than our product lines. We believe that our employees are what make us great, and we’re confident your company has the same mindset. In the logistics and transportation industry, when your team is always on the go, effective communication can be difficult to achieve. Nonetheless, the company culture that you create for your employees can make or break your business – your customers see it. Read more about the importance of company culture and why it is beneficial to your company.
The Impacts of Company Culture on Your Business
From uniforms and trucks to your social media presence and website, consistent branding says a lot about your company. However, what consumers say about your brand is not as important as what they see and feel in your facilities and from your team. When you have powerful branding that your employees can participate in, it helps them feel like they are an irreplaceable part of the company. When your employees feel like a part of the family, it is reflected in your company culture and consumers will take notice. Transportation teams help to spread your brand far and wide and are usually the ones that interact with your customers, so it is especially important to make sure your logistics team has a clear picture of your business’s brand and can clearly communicate it.
Over the last couple of years, consumers have become much more mindful of company culture before they elicit services or purchase products. If you have a positive company culture, then more consumers will be inclined to use your services and products. Making a good work-life balance a priority for your employees will go a long way, but there are other ways you can show your appreciation, such as:
- Social media shoutouts
- Employee of the Month/Quarter
- Employee Anniversaries
- Internal competitions with a gift card or other sort of incentive
- Team and trust building exercises
Communication is another important aspect of your company. Whether you are working in logistics or in the manufacturing industry, proper communication is needed to ensure that everyone understands what is going on and remains safe on the job. If your team does a lot of traveling, you might struggle to maintain clear and consistent communication. However, it is important to work hard to make sure each and every employee has access to their leaders or supervisors. Here are some helpful tips to Ace your communication:
- Don’t just ask questions to your team, encourage questions from your team
- Paraphrase or repeat back what you heard to the speaker to ensure you have a common understanding
- Communicate to be understood - use short words, strong verbs, and avoid passive voice and jargon if possible
- Be an active listener
- Be open to feedback and try not to let your emotions affect your responses.
“Acing” your company culture doesn’t have to be rocket science. When in doubt, consider the golden rule - create a culture you would want to be a part of. If you want to see how a healthy company culture can make a difference for you as a customer, contact Ace today!